Change is inevitable. Change is like a rest. Every business must undergo change from time to time in order to remain effective and profitable. However not all changes are useful to the organization. The fact is that whether change is positive or negative, it must be managed. This is because every business needs time to successfully undergo change. Please understand that your business, whether online or any other must experience some degree of change in your endeavor to accumulate wealth. Any business that remains static for a long time may be the most unprofitable and I would simply request you to quit and forget. Change comes in terms of marketing strategies, business ideas, employees, investment options and business portfolio.
What matters a lot is not the kind of change but how you manage it. Change that is expected has lower effects than the unexpected. This means that you should be ready always and expects anything. Put on the required shock absorbers to avoid being over terrified in the occurrence of an event. Employees will always look up on the top leadership to see their reaction to any change.
Changing customer needs requires that you also change your approach to business which may include change in provision of products and services. There is a rapid growth of technology. Your business should be in the front line in enjoying such services. Realize that a new profitable strategy earns the business a lot of profits before other businesses adopt the same. Always have the principle of earning as much as possible today, tomorrow you will do something else. Remember that your business exists to make profits. Nothing else.